If every new design trace back to a classic, we will never have a classic of our own times. Which was why HyperGrand was set up in 2013, with the aim to create watches drawn from the influence of the times we live in. We take our inspiration from current art, music, culture, style and practically anything that is the essence of our era - Creating products that celebrate classics of our own.
To tell a story of our era, a fast paced, modular and hyperconnected lifestyle, HyperGrand created the world’s first graphic printed NATO strap. The NATO strap, a simple wizardry that allows it to be changed off any watch with the most ease, was the vehicle which allowed HyperGrand to make timepieces relevant to art and style. The result is an endless permutation of watch styles that connects to any aesthetic, style or occasion. One of the notions of our century is individuality, and here at HyperGrand, we are proud to bring to you the ultimate tool of individual expression.