Модная марка UNITED COLORS OF BENETTON

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448 Магазины для

UNITED COLORS OF BENETTON

обновление 23 Апрель 2012

Весна/лето 2012 Photo: Giulio Rustichelli (FABRICA) / S. Azario

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Женская одежда, Дамское белье, Женская обувь, Мужская одежда, Мужское нижнее белье, Мужская обувь, Спортивная одежда, Аксессуары, Пляжная мода, Сумки, Очки, Ювелирные изделия, Часы, Парфюмерия

Группа UNITED COLORS OF BENETTON, SISLEY, UNDERCOLORS, PLAYLIFE

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United Colors of Benetton's collection for spring/summer 2012 is an irresistible, unstoppable explosion of colours. Vibrant colours and prints – long-standing brand signatures – are the seasonal must-haves. Colours highlight all the trend-setting elements: geometric shapes, patterns, decoration, fabrics, moods and ideas for a long, hot summer.

Women's Collection
Polka-dots – Showers of even, ordered, uniform polka dots, or cascades of large and small ones, overlapping like soap bubbles. They settle on cotton pullovers and silk Bermuda shorts and on skirts and dresses, always contrasting their neutral or non-neutral background. Silk – The latest trend requires silk to be glossy, brilliant, flowing: exactly as we've always imagined it. Elegant and chic for cigarette pants, tulip mini skirts, masculine-cut shirts or scarf-blouses constructed on movement and pattern. The only rule to follow is to wear one silk article at a time and match it with strictly matt and perhaps even rough denim, cotton, jersey or knitted fabric.
Lace – Cool, simple, almost childlike broderie anglaise is the starting point for variations on a lace theme. Rather than just a decoration, it becomes the fabric of choice for a full wardrobe. It's obvious that even knitwear, with its open-work and sheer effects, aspires to being considered lace.
Flowers – Tiny, romantic and printed all-over, like oases of peace in a garden. Floral patterns mix and match even on the same garment: they give a cool air to little sleeveless shirts or soft blouses, a precious touch to slip dresses. Or, for something completely different, there are maxi flowers; enormous, tonally-printed hibiscus blooms in proportion to the length of dresses and long skirts.
Stripes – All colours, all sizes, all directions: they intertwine, disappear, follow one another in random order or perfectly aligned. Variations on the theme depend on style creativity and colour schemes, from thin- striped shorts to the maxi-striped scarf-blouse, from the simple kimono- blouse to sailor T-shirts or vaguely ethnic jacquard knits.
Checks – Not exactly checks but rather summer variations on tartan, which therefore takes the shape of a gabardine trench coat or ankle- length kilts (but made of muslin!) with the classic leather buckles; or Madras for folk sun dresses and, ultimately, they become hesitant, right- angled brushstrokes for slip dresses.
Blues – Digressions on the blue theme: formal trousers, the chic cardigan, the elegant blouse or refined dress. Then there's the indigo of denim and all its classic variations from jeans to shorts, from a short jacket to a mini bib-and-braces. Summer blue may become turquoise and turn into large, rich, knee- or ankle-length gathered skirts, jodhpurs to wear with a blazer or cotton sheath dresses. Blue is classically matched with off-white.

Men's Collection
Travel – Absolutely casual and suited to travel: this is the rule for men's spring outerwear. Little safari jackets, short check jackets, short trench coats. Plus a figure-hugging nappa blouson and when it's blazer time, it is made of easy-wear, unlined cotton to take out of your suitcase just as it is.
Colors – Summer is just as colourful for him, too, with lots of creativity in bold colour schemes – blue and orange, coral and turquoise, yellow and red, green and cornflower blue – and in multicolour solutions for individual garments such as the '50s-style knitwear with the sleeves, front panel and edging in different, contrasting shades.
Pastel tones – An unusual look for the man of the house, who is bold enough to wear boiled-sweet colours and always looks natural be they shirts or T-shirts, trousers or Bermuda shorts, light sweater or waistcoats.
Used effect – The look is of clothes “beaten into shape” through wear and washes: colours have become faded and indistinct or literally discoloured. The key articles are bleached jeans, faded or mottled chambray shirts, or sweaters that are gradient-dyed to look as if they've undergone multiple washes.
Knitwear - The knitting mania focuses on the male wardrobe, so say hello to handmade spring pullovers: from the faux duffle coat with frog fastenings to a round-neck, purl-knit sweater, from a tennis-style cable sweater to a zipped cardigan with a collar, from the sailor's jersey to a shawl-collar sweater with a jacquard yolk.
Stripes & checks – He embraces this female trend but with a touch of understatement: English stripes for polo shirts, sports stripes for T- shirts, fine stripes for shirts and ethnic-jacquard bands for medium- weight pullovers. Basic checks, almost tablecloth-style, for Bermuda shorts and country smocks.